Website
Design
Website Hosting
& Domains
SEO &
Google Ads
Social
Media
Email Marketing
& Blogs
Graphic Design
& Printing
Your website should tell your story…
…save you and your consumers time
….have informative content that brings awareness to your product, service or cause
…build credibility and make a great first impression!
Responsive Websites
Websites that work beautifully on mobile and desktop screens
If you need to do a Google search, do you run to your desk and open up your laptop? Or just pull out your mobile phone and start tapping?
More than 60% of website visits these days are from mobile devices so your website needs to work beautifully on a mobile device. That does mean that almost 40% of visits are still on a desktop/laptop computer so we can’t forget those larger screens – and some people have some very large screens!
We design websites to look great, and are responsive so they “respond” to the size of the screen – so everything adjusts automatically to fit a small mobile phone screen or a massive widescreen desktop monitor.
Top Results in Google
Your customers are searching in Google – are they finding you?
To get your website to appear in top results in Google we optimise your website for best results in the search engines – which is called Search Engine Optimisation or SEO for short. This work aims to showcase to Google what your website is about, making it easier and quicker for genuine visitors to find your products and services. There’s two broad parts to SEO – Keyword Assessment and Optimisation.
Keyword Assessment
Our first step is to assess keywords and phrases that best describe your product or service, and work with some Google tools to see if people search for those keywords or if there are other keywords or variations that are more popular. Once we know which keywords your target audience are using to do searches in Google for your products or services.
Optimisation
Once we know the best keywords, we then optimise your website to make these keywords STAND OUT to Google when it views your website. Google wants to present useful search results to it’s users, and we want to show how relevant your website is to the keywords your target audience are searching for.
Manage it Yourself
Edit your own website (if you want to)
It’s simple to add and edit pages on your new website with the power of WordPress coupled with the DIVI Visual Editor. We’ll show you how to add pages, and change text and images. If you get stuck, our friendly support team are available to help you out.
If you don’t have the time (or inclination) just email us your edits and we’ll get them done.
What is WordPress?
DIVI Visual Editor
As the name suggests, it’s an editor and it’s visual so you can see the changes on the website as you make them. You login securely, go to the page on the website you want to edit, switch into edit mode and then get to work.
In edit mode the page transforms with handy icons next to content so you can quickly edit text and images, but also change up the style of your content. You can add new sections, banner images, videos, change font styles and colours, padding between elements and so much more!
Here’s a quick DIVI demo to see how it works
Training Session
Monthly Service Agreement
Don’t have time to maintain your website? Let us do it for you.
Our Monthly Service Agreement (MSA) is a cost effective and efficient way to keep your website up-to-date.
We’ll do WordPress security and plugin updates every month to keep your website running smoothly, and can do changes to your content – just send us an email with the updates you need and we’ll get it done for you.
Security Updates
A website is not set and forget, with viruses and hackers and spammers, as well as constantly changing technologies, your website needs to be looked after and updated on a regular basis. Not to mention changes to your products and services, to keep your website up-to-date so it presents accurate information to your customers.
With WordPress you can run security updates yourself to keep things running smoothly but if you don’t have the time (or the inclination), we can handle that for you – every month.
Website Changes
If you are focussed on your business and don’t have time to be updating your website to keep things accurate, you can also send details through to us for changes and we can do them under this agreement.
How does an MSA work?
It’s very simple, you pay monthly for a fixed number of hours at a discounted rate. We log our time carefully as we do work, and you can view that time log dynamically. Any unused hours rollover to the next month, for up to 12 months so you can bank up hours during months where you don’t have much to do, and then use them all at once. And you can use the hours for almost any service we provide from website updates to SEO, graphic design to social media updates.
Copywriting
Save time, let us write the copy for your website
You know your business well, but often the task of having to write about your own business is time consuming and surprisingly challenging. It’s hard to look at your business from a customer’s perspective when you’re so involved in the business.
With our copywriting process, we’ll talk to you about your business face to face, or on a call, so we can understand what you do and how your business stands apart from others in the same industry. We’ll do other research as required and then write the words that will go on your website. Our draft copy will be added to your developing website so you can review it and provide feedback.
Our copywriter is experienced in SEO copywriting which means they have training in how to present your business to Google with a focus on important keywords to give you the best opportunity for top results in Google for keywords your customers are searching for.
We’ll save you time by writing your website copy for you. And we’ll write copy that reads well, uses a tone that talks to your consumers, and presents you well for Google.
Copywriting / Writing text for the purpose of marketing.
The end result we call “copy” – this is the written content that aims to increase brand awareness, educate your audience and move them closer to taking an action such as buying a product or making an enquiry.
Hosting, Email & Domains
The techy stuff that keeps your website live on the internet
Website Hosting
Hosting is the technology in the background that keeps your website online 24/7. It is technical, with lots of big computers, high tech buildings, state of the art security etc. We’ve been doing this for over 25 years so we know how it all works, and can look after you.
We’re local so if you ever have an issue you can give us a call and drop into our office. When you call Catalyst you won’t be placed in a queue on hold for half an hour, you’ll just talk to us and we’ll help you out.
Email Addresses
As part of our hosting service we offer Microsoft 365 email accounts so you have the full robust Outlook experience for your email accounts.
Domain Names
The address for your website is your domain name, like yourbusiness.com.au. We can register your domain name or even register a few domain names to protect your business so no one else grabs them.
What domain name should you register? Do a search here to see what’s available, or talk to us and we can help with ideas and best practices.
Find the perfect domain for your business here!
FAQs
How much does a website cost?
We have numerous options to suit your budget and various payment options including payment plans. As a start point, landing pages and small websites start from $1500. During your FREE consultation, we will sit down with you and discuss your needs and provide a detailed quote. So, jump on our live chat, email or call us to set up an appointment with one of our Web Designers.
Do I need a new website? Or can I upgrade what I have?
We’d love to take a look at your existing website, and we can even provide you with a Digital Marketing Audit. For $99, we will prepare a comprehensive report to review and assess your current website, looking at user interface, design, quality of content for SEO, is the content up-to-date, and how Google views it. We will then include solutions and recommendations.
If your webiste site is fine, we will be honest with you and suggest ways to improve your online visibility. At Catalyst Directions, if we don’t see a need for a new website, we won’t recommend it. Instead, we may just suggest freshening up the design and content revisions. We offer honesty and integrity, and that’s why people have come to trust us for over 25 years.
How do I get top rankings in Google?
It all starts with Search Engine Optimisation (SEO). Then your website needs to be written to shine a light on what you do whilst outlining your point of difference compared to your competitor. Google specifically looks for websites that are written well and stand alone with the relevant keywords. Read more about Google and SEO here.
Can you just do a few small updates for me?
Yes! You can call or email with your updates and we can quote for the work, or if you have a Monthly Service Agreement (MSA) we just get to work and log our time to your MSA.
I built my website myself with WIX, can you update that for me?
If you’re using WIX or another DIY website builder we can usually help you out. Let’s chat and discuss what you need, and how we can help. These systems tend to have limitations that can affect design and SEO but we can talk about what you want to achieve and how it can be done on the site you have.
Is an online shop expensive to build and/or maintain?
The cost of an online shop will depend on many factors including how extensive your product range is, how stunning you want the shop to be and what special features you need for your customers. We can start at the basics to get you set up and online, and then at your pace, expand over time.
As for maintenance, because technology is constantly changing and advancing, so too are the security functions. We can regularly apply website security and plugin updates so that your online shop runs smoothly. We can do this as part of an MSA for a small monthly fee.
When it comes to your product range, this is something that you can manage. We’ll show you how. It’s easy to add new products, update stock levels, process orders etc.
We’re happy to discuss with you, and figure out what is a good fit for your business and prepare a detailed quote.
Where do I get a domain name?
We can help you choose an appropriate domain name to suit your business, and register it for you. Read more about domain names and do a search for available options.
Can you write the text for my website?
Our SEO Copywriter loves connecting with businesses to help get your product/service and message out into our digital world. So, yes! If you don’t have time or don’t feel confident about writing your website copy, then our Copywriter will make the process easy.
During your copy appointment, you will be asked about all the things you already know all the answers to. Nothing intimidating. Just share with us what you do, and our Copywriter will shape that into text that gets attention and promotes a call-to-action to buy or to contact you.
If you have your own copy, we can review that and suggest edits to better target your customers, and help get better results in Google. We will work with you.
Will you show me how to edit my own website?
Yes! We are primed and ready. Once we have designed your website, we’ll set up a training session and show you how to edit and manage your website so you can keep things up-to-date and looking great.