Each day people network with family, community, friends and businesses using social media.
20.5 million Aussies use Social Media
Facebook reaches over 160,000 users across Bundaberg, Fraser Coast and North Burnett
8 in 10 people now use social media, and it’s increasing
31% of people check social media more than 10 times a day, and 79% check at least once a day.
The most used platforms are Facebook, Instagram, Tiktok and Snapchat.
Pizza is the most Instagrammed food, followed by steak and sushi
Professional Management & Advertising
save time & hassle – share great content – get results
If you don’t have time to learn how to do social media well, or just don’t have the time to post regularly and keep it in action, our management service could be what you need.
We create a strategy for your business’s social media presence from your business’s goals, customers and our research into your industry and market
We get people to ‘like’ your page by a variety of methods including Facebook ads, connecting with your existing database and incorporating your social media into your existing marketing
We collect & create content for your page to give you an active presence on social media and we make sure people engage with your page and see what you write. The type of content we post ensures you are in the front of people’s minds often, gathering new prospects, building the level of awareness, trust and credibility you have with your connections on social media. Some information is required from you on a monthly basis in order to create the most effective content but we’ll keep this process nice and simple.
At Catalyst Directions, we will develop a campaign strategy that includes targeting your audience by applying content strategy, hashtags and ad plans. A vital part of this strategy is the voice and tone that will be used for your social media presence. Additionally, we will brainstorm a list of content concepts unique to your brand, which are broad ideas for regular social media posts.
When creating your social media strategy, our team prepares an outline, which we then give to you so that you can provide feedback. Once we apply any feedback amendments, we move forward, implementing the agreed to plan.
We’ll also go through the text on your profile and fill in the blanks so your contact details are all correct and the descriptions about your page are accurate and useful for your consumers.
Social media is about being social and authentically engaging with your audience. How our Social Media team navigates your content is by referring back to your social media strategy that guides everything we do. We don’t do things that don’t align with the process. Content is focused on using the outlined strategy, including using the correct voice to target your audience.
Also, flexibility and staying aware of trends and changes in the social media landscape will positively impact your campaign. It’s our job to be at the forefront of the game while getting you the results.
Typically, content is created a month in advance and is provided to you for review and approval in the last week of the month. Reviewing and approving your content is as easy as scrolling through the content we provide, clicking ‘Approve’, or typing a few words of feedback so we can make changes. Content is then scheduled to go live throughout the month at critical peak periods when social media users are browsing the internet.
And if you suddenly have something you need to share with consumers, just send us a photo or two and some details, and we’ll whip up a post and get it live!
To reach maximum exposure aimed at your ideal audience, our team will zero in on your target demographics on Facebook, Instagram and other social media platforms. All social media content is applied through strategic planning. Nothing is ever guessed and assumed.
There are two main types of ads we run on social media –
- Brand Awareness, and
- Web Click
Brand Awareness ads are used to reach out to your audience and let them know what you offer, encouraging them to follow you on social media. For example, on Facebook, we run a Page Like campaign for the purpose of encouraging users to “Like” your page generated from the ad.
Web Click ads, as the name suggests, are ads aimed at getting users to click through to your website for more information. This could be to a blog post that is fun and communicative, content on your website about products or services, or to contact you for more information.