At Catalyst Directions, we understand the vital role social media plays for small businesses of the Bundaberg and Wide Bay communities, as well as those across Australia. We’re here to craft social media strategies that genuinely resonate with your local audience. Whether it’s optimising your social media profiles or tackling those tricky Meta (formerly Facebook) issues, we’ve got you covered. Our comprehensive solutions are designed to boost your online presence, spark customer engagement, and achieve tangible results from advertising on social media. Let us help you navigate the ever-changing social media landscape, so your business can thrive.

Local team.

Work with real people, based in Bundaberg Qld. Drop in and say hi.

Clever strategy.

Zoom in on your target audience and how best to engage with them.

Consistent content creation.

Social media only works if you post regularly. We do that for you with professionally designed content.

Results, not vanity metrics.

What results do you need? Clicks to your website, messages on Facebook or reaching more people in a specific demographic?

Direct contact with Meta.

We are on the phone with Meta often, helping get the best results from your advertising.

Get social media to work for you

Social Media Services

Setup Your Business on Facebook + Instagram

Need to freshen up your Facebook Page or Instagram Profile? Or need one setup and don’t know where to start? We can sort that out for you. We’ll also help you setup a Meta Business Portfolio which is the official and secure way to manage your Facebook and Instagram assets.

FROM

$270

Lets Chat

Organic Content

Engaging on social media requires both high-quality and consistent content, and we can help with both. We’ll develop a tailored strategy for your business, creating a series of posts each month in a cohesive and appealing style. Our user-friendly online system allows you to review and approve all posts before the end of the current month, ensuring everything is perfectly scheduled for the month ahead. We can also boost your posts to a strategically defined target audience. Let us take the hassle out of social media management, so you can focus on what you do best.

FROM

$350 per month

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Advertising

Effective social media advertising needs strategic planning and consistent execution. We’ll craft a customised advertising strategy for your business, designing compelling ad campaigns that align with your brand’s voice and goals. We’ll also manage your ad budget to maximise your return and ensure your advertising dollars are well spent. You can review and approve all ad content before it goes live, and we’ll ensure every campaign is perfectly timed and targeted. Plus, with monthly reporting, you’ll see clear, measurable results and progress toward your goals. Let us handle your social media advertising, so you can focus on serving your customers.

FROM

$450 per month

(including Ad Budget)

Lets Chat

Solving Problems with Meta

Trying to reclaim access to your business page? Need help sorting out a weird issue with your ads? We can talk to Meta for you and provide advice on how best to approach the situation.

FROM

$145

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PUT YOUR BUSINESS IN FRONT OF MORE PEOPLE

How Social Media Advertising Can Help You

Each day people network with family, community, friends and businesses using social media.

20.5 million Aussies use Social Media

Facebook reaches over 160,000 users across Bundaberg, Fraser Coast and North Burnett

Targeted Reach: Ads reach the right people based on interests and location.
Cost-Effective: Budget-friendly options maximise value.
Measurable Results: Track ad performance and improve as needed.
Enhanced Engagement: Interact directly with your audience and build trust.

Organic Content vs Paid Advertising

Organic social is posting content for free, with a focus on creating engaging content to build communities and foster relationships over time, leveraging organic reach. There’s usually no payment to Meta for this.

Paid social involves paying to target specific audiences on social media, achieving precise marketing goals with controlled ad placement and budgeting.

Both strategies play important roles in achieving comprehensive social media marketing goals, balancing immediate results with sustained audience growth and engagement.

Some clients find success focusing on one strategy based on their goals, while others benefit from a combined approach tailored to their needs.

Organic Social Media Management

If you don’t have time to learn how to do social media well, or just don’t have the time to post regularly and keep it in action, our management service could be what you need.

We create a strategy for your business’s social media presence from your business’s goals, customers and our research into your industry and market.

We collect & create content for your page to give you an active presence on social media with a focus on engaging with your target audience. The type of content we post ensures you are in the front of people’s minds often, and builds the level of awareness, trust and credibility you have with your connections on social media.

Some information is required from you from time to time in order to create the most effective content but we’ll keep this process nice and simple.

Typically, content is created a month in advance and is provided to you for review and approval in the last week of the month. Reviewing and approving your content is as easy as scrolling through the content we provide, clicking ‘Approve’, or typing a few words of feedback so we can make changes. Content is then scheduled to go live throughout the month.

And if you suddenly have something you need to share with consumers, just send us a photo or two and some details, and we’ll whip up a post and get it live!

Facebook & Instagram Advertising

Social media advertising can be a game-changer for your business. With unparalleled reach and targeting capabilities, platforms like Facebook and Instagram drive brand awareness, website traffic, and sales.

We excel at crafting tailored strategies that leverage these strengths, ensuring your ads resonate with the right audience. From precise targeting to creative ad formats and rigorous analytics, we’re committed to delivering exceptional results that maximise your return.

There are several types of ads we can run, and will vary the mix based on the results we need to achieve for you.

Awareness: Create awareness of your business. This objective will help you reach the largest number of people who are most likely to remember your ad.
Traffic: Increase traffic to an online destination of your choice. Send people to a destination, such as your website.
Engagement: Find people more likely to engage with your business online, send a message or take desired actions on your ad or Page.
Leads: Collect leads for your business or brand via messages, phone calls or sign-ups.
Sales: Find people likely to purchase your goods or services.

We work with your budget to get the best bang for buck, often starting with a smaller budget to test what’s possible and increasing the spend to get bigger results as appropriate.

Every month we provide a report with results achieved and work from these results to refine campaigns for the coming months.

Need help with your social media?

Get in touch and we can have a chat about you need

Get in touch

Why choose Catalyst

25 Years of Experience

We’ve been around since 1996 so we have lots of experience and clever ideas and we have a strong focus on building long term relationships with our clients. Your ongoing success builds our ongoing success.

We're Local

Our team is based in Bundaberg so we understand regional communities and can support our clients directly.

Meta Support

We have regular contact with Meta to help our clients with issues and get the most from their social media advertising.

Options to Fit Your Budget

We pride ourselves on offering a range of services at different price points so we can work with your business from the early stages.

Clever Strategies

Crafting clever social media strategies is our specialty, aimed at engaging audiences effectively and achieving their business goals.

Everything in One Place

We can handle everything across your digital & print marketing. Using a strategic approach that encompasses social media, Google Ads, SEO, email marketing, website management, blog posts, and print marketing.

I would like to thank the team at Catalyst Directions. From the day I approached the team at Catalyst Direction to date, I have experienced a professional and timely service with ongoing personal attention.

The team has kept me informed every step of the way regarding the social media plan they have and are still developing for my small business. I have full confidence the rest of our journey will be no different……my thanks to all……..

Sharon Cord
Owner, SJC Celebrant

Everyone at Catalyst is extremely helpful – proactive and extremely responsive. They always create excellent and appropriate content. We’re very pleased to be able to work with them on our various websites and social media platforms. We always receive excellent service!

Tina Marshall
Community Relations Manager, Carinbundi

The Catalyst Directions crew have been assisting me with my websites and online marketing requirements for the past 3 years.

I have complete confidence in their abilities to engage fully with business owners and to be current with “modern” strategies.

They have always endeavoured to excel in the service/s they provide and to advise openly and honestly. I look forward to continuing my relationship with the team and reaching greater heights together in both business and personal growth.

Dr Kristina Cain
Owner, Queen & Albert Dental

The Catalyst social media team has been great – reliable and consistent. Their content effectively represents our brand, and they’re responsive to our needs. We’ve seen steady growth in our online presence thanks to their efforts.

Jane Brosnan
Owner, Olsens Corner