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Do you use Google to find things? So do your customers!

Can your target customers find you in Google easily?

SEO is about getting your website to show up in the top results in Google organically. So you’re in the top results at the pleasure of Google, because you have good information for people searching.

Google Ads will get you to the top in Google, but you pay every time someone clicks on your website.

SEO / Search Engine Optimisation

Search Engine Optimisation (SEO) is about increasing the quality and quantity of visitors to your website by increasing visibility of your website in Google. The process involves optimising your website so Google gets a clear understanding of what you offer, and put your website in top results for people looking for what you offer.

Google Ads / Paid ads with Google to get more traffic to your website.

Google Ads are the ads that appear at the top of results when you search for something in Google. These ads are “pay per click” (PPC), meaning you pay each time someone clicks on your ad to visit your website. Google can also show ads on other digital properties like YouTube.

Search Engine Optimisation (SEO)

How to get Top Results in Google

To get your website to appear in top results in Google we optimise your website for best results in the search engines – which is called Search Engine Optimisation or SEO for short. This work aims to showcase to Google what your website is about, making it easier and quicker for genuine visitors to find your products and services. There’s two broad parts to SEO – Keyword Assessment and Optimisation.

Keyword Assessment

Our first step is to assess keywords and phrases that best describe your product or service, and work with some Google tools to see if people search for those keywords or if there are other keywords or variations that are more popular. Once we know which keywords your target audience are using to do searches in Google for your products or services.


Once we know the best keywords, we then optimise your website to make these keywords STAND OUT to Google when it views your website. Google wants to present useful search results to it’s users, and we want to show how  relevant your website is to the keywords your target audience are searching for.

Our SEO Process

Our SEO process is based on relevant guidelines provided by Google for web developers and SEO specialists. Google has a focus on providing quality content to their search users and the guidelines we follow ensure we can optimise your website to highlight the quality content that is available so it appears under relevant keyword searches.

Here’s a quick outline of our process:

  1. Keyword Assessment to determine the best keywords for your products/services to reach your target customers
  2. Integration of Google Analytics so you can measure results over time.
  3. Optimisation of the website pages based on the keyword assessment and the overall website theme. This is where the magic happens and includes special optimisation tools to get a glimpse of how Google will see your website so we can refine which keywords show up prominently.
  4. Creation of a Google sitemap with a relevant page priority structure so we can give Google the link for each of your pages and identify which are most important and likely to be updated more often.
  5. Set up Google Search Console to submit to the site map, improving the Search Appearance and verifying Google’s indexation and crawl process. This is a Google tool that lets us monitor their indexation process, as they “crawl” your website to read all the information and decide how to rank you in their system.

After your website has been submitted to Google we will monitor the results and once we can see some good results we will provide a report explain what’s been achieved, with access to Google Analytics so you can review and measure results over time.

Watch the full video on YouTube to see Joe scam other scammers.

SEO Scam?

We all get them. Watch how this comedian handles one!

Do you get those spam/scam emails from people saying they can get you top rankings in Google with Search Engine Optimisation (SEO)?

Comedian Joe Lycett is famous for scamming scammers, and he replied to one of these “SEO scam” emails with hilarious results! Take a look at the video!

If you get a weird email out of the blue promising amazing Google results, usually best to delete it – don’t reply and don’t click any links. If you’re worried, feel free to forward the email to us and we’ll check out the situation for you.

If you need top results in Google, you should work with a reputable local company…perhaps Catalyst Directions!

Google My Business

Your offical Google Business Profile for Search and Maps

Google My Business is your free Business Profile in Google letting you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, andgive customers reasons to choose you every time.

We will set up your Google My Business profile as part of our SEO process so customers can start finding you. But, we recommend you monitor this, and keep it updated throughout the year, or we can manage these updates for you.

Watch this one (1) minute video that shows you how Google my Business works.

Google Ads

Paid Ads in Google to get to the Top Fast

Google Ads are the ads that appear at the top of results when you search for something in Google. These ads are “pay per click” (PPC), meaning you pay each time someone clicks on your ad to visit your website. Google uses a complex bid system to determine how much per click and where you appear in the list. And we can set a daily budget to control your ad spend.

Watch this video about how Google Ads works, and why selling always starts with a person.

People who click on ads are 50% more likely to make a purchase

Online ads increase brand awareness by 80%

90% of consumers say ads influence their purchase decisions

75% of users say paid search ads make it easier to find information

Race to the top…

To get your ads to show up at the top when users do a search, you pay a fee to appear there, and you have to meet the Ad Rank threshold requirements. It’s a complex system of bidding, including deliberately targeted keywords that are used as a popular search terms. Also, you pay more “per click” if you’re in the top results. But you only pay if someone clicks on your ad to go to your website. This is why we set a budget with Google so the ad stops showing when your daily budget is reached. 

If this sounds challenging, or you don’t have the time to set up Google Ads for your brand, talk to our team at Catalyst Directions, and we’ll explain what we can do for you.

How we do it…

  • Clearly defined monthly Ad Budget
  • Ad strategy for the best bang for your buck
  • Ads refined over time to improve results
  • Monthly reporting
  • We work with Google directly for you
Each month we’ll send you a report with all the key statistics on the performance of your campaigns.

Our reports are designed to be easy to read and understand, and we’ll happily go through things with you to make sure they are useful month to month. 


Can I pay to get my website to the top of Google?

You can pay for Ads that show at the top, but you can’t bribe Google to push your website to the top.

Are there tricks to get to the top in Google?

Basically no. You need good content that is relevant to your target audience for the product/service you offer. This includes good optimisation of your website so Google sees your website and understands how relevant your website is for your customers.

My competitor is at the top. Can I bump them down?

We can help you get up there with them. However, you should differentiate yourself so that when customers see your listings close together, they are drawn to yours.

Does my website need SEO? Can you do a review?

We can complete an audit of your website and give you recommendations and results on how it’s performing with SEO and a range of other factors.

Can you help with setting up a Google My Business listing for me?

Yes, we can! Contact us.

I don’t have an address for my business. Can I still have a Google My Business listing?

Yes, you can. We can tell Google to hide your address and just show a general suburb location for your business.

I got an email from an overseas company saying I need SEO.

It’s a scam, scroll up this page to see how comedian Joe Lycett dealt with an SEO scammer on email.