Do you use Google to find things? So do your customers!
Can your target customers find you in Google easily?
SEO is about getting your website to show up in the top results in Google organically. So you’re in the top results at the pleasure of Google, because you have good information for people searching.
Google Ads will get you to the top in Google, but you pay every time someone clicks on your website.
SEO / Search Engine Optimisation
Search Engine Optimisation (SEO) is about increasing the quality and quantity of visitors to your website by increasing visibility of your website in Google. The process involves optimising your website so Google gets a clear understanding of what you offer, and put your website in top results for people looking for what you offer.
Google Ads / Paid ads with Google to get more traffic to your website.
Google Ads are the ads that appear at the top of results when you search for something in Google. These ads are “pay per click” (PPC), meaning you pay each time someone clicks on your ad to visit your website. Google can also show ads on other digital properties like YouTube.
We all get them. Watch how this comedian handles one!
Do you get those spam/scam emails from people saying they can get you top rankings in Google with Search Engine Optimisation (SEO)?
Comedian Joe Lycett is famous for scamming scammers, and he replied to one of these “SEO scam” emails with hilarious results! Take a look at the video!
If you get a weird email out of the blue promising amazing Google results, usually best to delete it – don’t reply and don’t click any links. If you’re worried, feel free to forward the email to us and we’ll check out the situation for you.
If you need top results in Google, you should work with a reputable local company…perhaps Catalyst Directions!
Paid Ads in Google to get to the Top Fast
Watch this video about how Google Ads works, and why selling always starts with a person.
People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
90% of consumers say ads influence their purchase decisions
75% of users say paid search ads make it easier to find information
Race to the top…
To get your ads to show up at the top when users do a search, you pay a fee to appear there, and you have to meet the Ad Rank threshold requirements. It’s a complex system of bidding, including deliberately targeted keywords that are used as a popular search terms. Also, you pay more “per click” if you’re in the top results. But you only pay if someone clicks on your ad to go to your website. This is why we set a budget with Google so the ad stops showing when your daily budget is reached.
If this sounds challenging, or you don’t have the time to set up Google Ads for your brand, talk to our team at Catalyst Directions, and we’ll explain what we can do for you.
How we do it…
- Clearly defined monthly Ad Budget
- Ad strategy for the best bang for your buck
- Ads refined over time to improve results
- Monthly reporting
- We work with Google directly for you
Our reports are designed to be easy to read and understand, and we’ll happily go through things with you to make sure they are useful month to month.