Sometimes the smallest changes can make the biggest difference when it comes to the returns you get from your website. You may not spend much time thinking about your Google My Business listing but it’s a vital part of staying visible online. Here are just a few reasons why:
It makes it easier for people to get answers that make them want to buy what you sell
Think about it: what are the things that most potential customers want to know about you? They might ask about your trading hours and physical location. They might want to know what type of business you run (in case you run a camera shop and what they need is a photographer, for instance). With an updated Google Business listing, all of this can be found at a glance.
It can show off your reputation
This goes hand in hand with the point above. When your listing is up to date, people are more likely to check it out which makes them more likely to be prompted (by Google) to leave reviews about your company. It’s a great place to show off your reputation.
It can help spread the word about special events/sales/etc
Got something going on? Write up a Google Post so anybody who comes across your listing has a clear idea of what they can expect if they stop by around that time period and it’s a great addition to your overall digital marketing campaign.
You may think you’ve settled everything for your listing but be mindful, things can change and you might not always be notified when they do. It’s up to you to log in every now and then to make sure everything is as it should be so your business gets its chance to shine online.
