At Catalyst Directions we are… Real People.
Delivering… Real Results.
We have a team of close-knit and creative technological wizards who promote and live by founding genuine relationships with our clients.
This allows us and YOU to stand out in the crowd.
When the doors first opened in 1996 the web was just in the infancy stage. The craze that was called the internet had emerged, and businesses wanted to be online and seen by more people, potentially increasing revenue and branding. In the early year’s Catalyst Directions main focus was on website development. 25 years later, strong and reputable, services have expanded into Graphic Design, SEO & Google Analytics, Social Media, and Marketing.
In a world where we are all connected online the vision for Catalyst Directions is to see small businesses, corporations, Mumma and Pappa’s home businesses thrive. How this happens is due to the contribution of our team of committed and highly skilled professionals who turn challenges into opportunities. The outcome is 25 years of successfully establishing a digital footprint for our clients, and doing it well! It’s the relationships that we have with our clients that makes our vision a reality; to serve the success of your business.
Why the name Catalyst? After much brainstorming the team settled on a definition and a mission; to assist small businesses to be more successful online. We wanted to be the “thing” to make it happen, i.e. the catalyst.
Catalyst /ˈkat(ə)lɪst/ Noun a person or thing that precipitates an event.
The Catalyst Team
Meet the team at Catalyst Directions. We are a bunch of skilled and diverse individuals. One of us was in the Dutch Army, another loves Boba Tea, puns are thrown in the mix, and together we can sing you a song, dance and bake a cake while doing so. Read our bios for some insight into what makes us tick.
Graphic & Web Designer
Lead Social Media Curator
Social Media Curator
Maarten van Bokkel
Our core values
1. Personal Connections.
Irrespective of Local/Regional/National/International. At Catalyst Directions, we are real local people, on the ground, with a strong emphasis on networking and community. Trust the locals who know all about where you live.
2. Focus on Long-Term Relationships.
3. Communication – Understanding – Interpretation.
Communication and interpretation; we talk in simple terms to help you understand any complex areas.
4. Customer Support Beyond Expectations.
We are proud to provide you with a high level of support. Face to face. Person to person. Whatever your needs, we will do our best to help you. We pride ourselves on never turning someone away, if you have a request then we listen. Our transparency means we always provide you with the next step to find a solution, and if we can’t solve it, we’ll refer you to a competitor.
5. Upfront and Honest.
Upfront and honesty are what you need. Many companies hide the real situation, promising the world and delivering very little, however, we will help you to achieve your business goals, not selling you things that won’t help your business’s success. We will discuss long-term solutions and make plans (when applicable) to offer you complimentary services to assist you in reaching your goals.
6. Strategic Approach with Practical Steps.
By looking at and applying strategic applications, not just a quick fix via a new website, this ensures great customer and client relations. We’re here for the long haul beside you all the way.
7. Embracing Flexible Solutions.
At Catalyst, we are not locked into one particular way of doing things as we are regularly updating our skills and knowledge. We will adapt to fit you, our valued customers’ needs, with options for different budgets.
8. Lateral Thinking.
Finding alternate solutions. Let us do the hard thinking.
9. Pride in our Work.
There is quality and merit in everything we do, from proposals to development, the whole kit, and kaboodle, we are the trusted locals producing world-class work.
We are known for our level of care beyond the brief, where genuine care about the future of your business is paramount; caring about your concerns and problems; caring about colleagues’ concerns and problems.
11. Continuous Improvement.
Keep refining our processes. Educating ourselves. Proactive with changes in the industry.
12. Professional Presentation.
From proposals to the office to uniforms to communication, we are a united professional team.
Dial up internet by the hour
Back in the ’90s, InterWorX Technologies was launched as the first locally based Internet Service Provider in Bundaberg. InterWorX was offering a groundbreaking new service “dial up internet”, and it was sold by the hour so you could literally buy a block of 10 hours of internet access, and every time you used the internet you had to connect and then disconnect so you didn’t use up your hours.
It wasn’t long before the marketing potential of the web became apparent and businesses wanted in. To meet that demand, InterWorX had a small team in a back room creating cutting edge (for the time) websites – check out the stunning InterWorX website during that time!
The internet was very different back then, Google didn’t exist until 1998 and we used a fax machine to receive signed quotes from clients!