30 Minute Digital Marketing Consultation – apply now!

Aug 31, 2020 | Business, COVID-19

THE TIME IS NOW!

The Queensland Government is lending small business a hand! You may have heard about the Adaption Grant, which sees up $100 million being made available to assist small business, like yours, succeed into the future. If you submitted an application in Round One and weren’t successful, but still would like to apply – please note: Round Two funding requires a NEW submission, so talk to us about your quoting requirements.

You may have heard about this grant, but what can you do with it? Honestly, the best use for this type of grant depends on a lot of factors, including your industry and what marketing (digital or other) your business already has in place.

Here are some scenarios that might be relevant to your business:

Q: I have a website – what should I do?

A: Well, you’ve got something to build on and with some enhancements, you could further strengthen your business for unexpected shocks (fingers crossed it won’t be another pandemic).

Any of the options on this list are worth looking into:

  • Upgrade your CMS (Content Management System) – The Base platform
  • Incorporate Lead Generators/Trip Wires
  • Create and upload Youtube Channels (Video)
  • Expand Social Media Connections
  • Add a usability plug-in for simplistic website editing
  • Revise or expand on your content focusing on keywords for Google
  • Perform a thorough Search Engine Optimisation (SEO) review across the site
  • Add a targeted landing page focusing on a particular hot product or service to generate leads
  • Enhance Social Media presence and invest in Google Ads for inbound marketing
  • Generate a steady & consistent flow of enquiry through blog writing
  • User interface upgrades to help people navigate the site with less clicks

Q: I have nothing – what can I spend the grant on?

A: In some ways this is actually a very decent starting point. You’re a blank canvas and that’s exciting. Here’s how you can develop your business’ digital presence from scratch:

  • Start with a website or a landing page
  • Create Social Media accounts and Google ads (for inbound marketing)
  • Implement a lead generator to entice online enquiries
  • Build a brand identity and launch your new business into the marketplace
  • Explore signage & printed media options
  • Have a marketing strategy plan created and implemented

Q: I’m ready to take my customers from bricks and mortar to online. How do I do that?

A: You need ecommerce! Here’s what that entails:

  • Build a modern online store using the Woo-Commerce platform (exceeds the ability of Shopify)
  • Integrate your shop with your website
  • Manage your stock and backorders online
  • Create a click funnel through Social Media and Google ads to drive traffic to your online store
  • Automate as many systems you can and spend less time working in your business and more time working on it!

Book your 30 minute consultation with our team now to find out more!

Bevan Moller

Director

Hello Fraser Coast, Hello Future

Hello Fraser Coast!!! We’ve set up shop in Hervey Bay! To be honest, we’re hardly newcomers though. We’re local through and through and we’ve been working with clients across Maryborough and Hervey Bay from our Bundaberg base for over 20 years. Once upon a time that...

30 Minute Digital Marketing Consultation – apply now!

THE TIME IS NOW!The Queensland Government is lending small business a hand! You may have heard about the Adaption Grant, which sees up $100 million being made available to assist small business, like yours, succeed into the future. If you submitted an application in...

Queensland Government COVID-19 Adaption Grant Program at 52%

- THERE'S STILL TIME - By now you’ve probably heard about the Queensland Government’s Small Business COVID-19 Adaption Grant Program. For those who still don’t know, $100 million dollars, delivered in grants of $2000-$10,000, is available for eligible small businesses...

Forget Paper. Collect Contact Details Online. Be COVID-Safe.

Many businesses are required to complete COVID-Safe Checklists before they begin operating again, and for restaurants and cafes, a key new requirement is collecting contact details from customers. A problem that is occuring though is some businesses are going quick...

Round 2 Small Business Grant Opens July 1st

If you missed the opportunity to secure this offer previously, the second round opens July 1stUp to $10,000 Small Business Grants available soon! Pandemic related fears have hit consumer confidence hard. The much needed restrictions have made it difficult for smaller...

Small Business Grants of up to $10,000

Up to $10,000 Small Business Grants available now Pandemic related- fears have hit consumer confidence hard. The much needed restrictions have made it difficult for smaller businesses to serve their customers, make profits and survive. Thankfully, the Queensland...

COVID-19 Bundaberg is Open for Business – Are you open?

In business things are always changing, but that's part of the challenge of being in business - to a point. With COVID-19, wow, this is next level challenging and for some it's all too much, but I'm seeing so many great stories about businesses finding ways to succeed...

Moved to working remotely?

Sanitise those hands, grab a roll of toilet paper and find a nice relaxing spot to read this.  Just one or two rolls is plenty though.  ????    In the coming months, businesses are going to become more reliant than ever on their digital strategy. Do you have one,...

@Work from Home

Due to the constantly changing state of play with the COVID-19 virus, and for the safety of both our valued clients and our team, we have decided to close our office for the time being, effective 5pm, Tuesday 17th March. As you can imagine, we have so many clever...

Catalyst Directions – COVID-19 Update

Catalyst Directions COVID-19 Business Update There has been a lot that has happened as a direct or indirect result of COVID-19. People are being encouraged to wash their hands to prevent the spread of germs, there has been a shortage of hand sanitiser, bleach and...
Hello Fraser Coast, Hello Future

Hello Fraser Coast, Hello Future

Hello Fraser Coast!!! We’ve set up shop in Hervey Bay! To be honest, we’re hardly newcomers though. We’re local through and through and we’ve been working with clients across Maryborough and Hervey Bay from our Bundaberg base for over 20 years. Once upon a time that...

Round 2 Small Business Grant Opens July 1st

Round 2 Small Business Grant Opens July 1st

If you missed the opportunity to secure this offer previously, the second round opens July 1stUp to $10,000 Small Business Grants available soon! Pandemic related fears have hit consumer confidence hard. The much needed restrictions have made it difficult for smaller...